Bringing together master brewers, technical brewing specialists,
and brewing scientists, HAAS has developed innovative products
to help you achieve great flavor with less process loss.


A highly concentrated, water-soluble flavor and aroma liquid product, made with 100% natural hops and botanicals. Made by brewers for brewers, Euphorics dramatically expands flavor and aroma possibilities while seamlessly integrating into beer and hop waters. Use the cold side, post fermentation. Available in: Cosmic Guava, Peachy Keen, Pineapple Paradise, Pomelo Daydream.


A 100% all-natural hop product crafted to deliver highly concentrated hop flavor and aroma while maximizing brewing efficiency and minimizing process loss. INCOGNITO® is simply the best part of the hop, without any vegetative material. It’s flowable at ambient temperature, 75% cheaper to ship and store than pellets, and easy to clean up. Available in: Centennial, Chinook, Citra®, Ekuanot®, El Dorado®, Mosaic®, and Sabro®.


Consistent lupulin concentration for optimized hop flavor. LUPOMAX® pellets are designed with consistent alpha for reliable brewing performance and are HAAS Sensory Plus™ selected for true-to-type hop flavor, year-to-year. With concentrated flavor and less green matter, you can increase beer yields and decrease costs. Available in Amarillo®, Azacca®, BRU-1™, Cascade, Cashmere, Centennial, Chinook, Citra®, Columbus, Ekuanot®, Elani, El Dorado®, HBC 586, HBC 1019, Idaho 7, McKenzie , Mosaic®, Sabro®, and Talus®.


A revolutionary way to dry hop, SPECTRUM is a flowable, 100% hop-derived product that is fully dispersible in cold-side applications for great flavor, efficiency, and less beer loss. Because SPECTRUM disperses immediately, there’s no need to wait—you get instant aroma and can turn tanks over more quickly than ever. Available in Azacca®, Bru-1, Cascade, Citra®, Eclipse®, El Dorado®, Galaxy®, Mosaic®, and Vic Secret®.


HopKick® is a 100% hop-derived aqueous extract that's clear, flowable, variety specific, and true-to-type. It provides enhanced hop flavors and aromas while reducing and/ or complementing the use of dry-hop pellets and other flavor ingredients. HopKick is designed to be a primary and/or complementary flavor and aroma ingredient in a variety of beverages including seltzers, teas, hop waters, kombuchas, beers, and more. It's fully water-soluble, contains no hop solids, and reduces beverage losses. Available in Centennial, Citra®, El Dorado®, and Mosaic®.


Aromahop® provides an economical means to deliver light-stable, variety nonspecific, hop aroma to beer. Made by removing alpha-acids and most of the beta-acids from hop extract, Aromahop® can be used for many purposes: it’s a cost-effective way to add back hop aroma to light-stable beers or traditionally hopped beers when added late in the boil, or it can help knock down foam and improve efficiency when added early in the brew kettle.


Completely soluble and free of alpha-acids, PHA® products offer a versatile flavor and aroma palette and a great complement to traditional kettle additions. Extracted and distilled from hope cones. Available in PHA® Classics, PHA® Topnotes, and NEW! PHA® Water-Based.


John I. Haas works with select distribution partners to help brewers of every size find the hops and hops products they need, while always ensuring product quality and consistency. Explore our worldwide distributor network today to find a partner who’s right for you.

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