FLAVOR AND AROMA,
WITH EFFICIENCY BUILT IN.

Bringing together master brewers, technical brewing specialist,
and brewing scientists, HAAS has developed innovative products
to help you achieve great flavor with less process loss.

INCOGNITO®

A 100% all-natural hop product crafted to deliver highly concentrated hop flavor and aroma while maximizing brewing efficiency and minimizing process loss. INCOGNITO® is simply the best part of the hop, without any vegetative material. It’s flowable at ambient temperature, 75% cheaper to ship and store than pellets, and easy to clean up. Available in Citra®, Mosaic®, SABRO®, Ekuanot® and HBC 472 varieties.

LUPOMAX™

Consistent lupulin concentration for optimized hop flavor. LUPOMAX™ pellets are designed with consistent alpha for reliable brewing performance and are HAAS Sensory Plus™ selected for true-to-type hop flavor, year-to-year. With concentrated flavor and less green matter, you can increase beer yields and decrease costs. Available in Citra®, Mosaic®, SABRO®, and Ekuanot® varieties.

Aromahop® OE

Aromahop® OE provides an economical means to deliver light-stable, variety nonspecific, hop aroma to beer. Made by removing alpha-acids and most of the beta-acids from hop extract, Aromahop® OE can be used for many purposes: it’s a cost-effective way to add back hop aroma to light-stable beers or traditionally hopped beers when added late in the boil, or it can help knock down foam and improve efficiency when added early in the brew kettle.

PHA® FLAVOR AND AROMA PRODUCTS

100% natural, completely soluble, and free of hop alpha-acids, PHA® products offer a versatile flavor and aroma palate and a great complement to traditional kettle additions. Extracted and distilled from cone hops. Available in PHA® Classics, PHA VarietalsTM and PHA® Topnotes.

WHERE TO BUY THE WORLD'S BEST HOPS.

John I. Haas works with select distribution partners to help brewers of every size find the hops and hops products they need, while always ensuring product quality and consistency. Explore our worldwide distributor network today to find a partner who’s right for you.

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