FLAVOR AND AROMA,

WITH EFFICIENCY BUILT IN.

Bringing together master brewers, technical brewing specialists, and brewing scientists, Haas has developed innovative products to help you achieve great flavor with less process loss.

LupoCORE

LupoCORE combines T90-style handling with enhanced efficiency, maximizing flavor, increasing yield, and minimizing process loss. Through cold processing and advanced refinement that reduces vegetative matter, LupoCORE concentrates essential oils and resins to amplify hop impact, matching or exceeding the performance of top competitors using similar methods. Available in: Amarillo®, Azacca®, BRU-1™, Cascade, Centennial, Citra®, Columbus, Dolcita, Ekuanot®, El Dorado®, Krush®, Mosaic®, and Sabro®.

LUPOMAX®

Consistent lupulin concentration for optimized hop flavor. LupoMAX pellets are designed with consistent alpha for reliable brewing performance and are Haas Sensory Plus™ selected for true-to-type hop flavor, year-to-year. With concentrated flavor and less green matter, you can increase beer yields and decrease costs. Available in: Amarillo®, Azacca®, BRU-1™, Cascade, Cashmere, Centennial, Chinook, Citra®, Columbus, Dolcita, Ekuanot®, El Dorado®, Idaho 7, Krush®, Mosaic®, Sabro®, and Talus®.

EUPHORICS

A highly concentrated, water-soluble flavor and aroma liquid product, made with 100% natural hops and botanicals. Made by brewers for brewers, Euphorics dramatically expands flavor and aroma possibilities while seamlessly integrating into beer and hop waters. Use the cold side, post fermentation. Available in: Cosmic Guava, Peachy Keen, Pineapple Paradise, and Pomelo Daydream, with more flavors available soon.

INCOGNITO®

A 100% all-natural hop product crafted to deliver highly concentrated hop flavor and aroma while maximizing brewing efficiency and minimizing process loss. Incognito is simply the best part of the hop, without any vegetative material. It’s flowable at ambient temperature, 75% cheaper to ship and store than pellets, and easy to clean up. Available in: Centennial, Chinook, Citra®, Ekuanot®, El Dorado®, HBC 1019, and Mosaic®.

PRYSMA

PRYSMA is a flowable liquid hop flavor platform that utilizes a unique, 100% hop derived carrier technology. This allows PRYSMA to deliver a highly impactful range of hop and other natural flavors into beer and beverages without the need for pre-mixing or the use of non-hop derived carriers. The hop-based carrier also ensures a stable 100% dispersion, meaning faster initial flavor and aroma transfer that remains in suspension, potentially extending shelf-life.

SPECTRUM

A revolutionary way to dry hop, Spectrum is a flowable, 100% hop-derived product that is fully dispersible in cold-side applications for great flavor, efficiency, and less beer loss. Because Spectrum disperses immediately, there’s no need to wait—you get instant aroma and can turn tanks over more quickly than ever. Available in: Azacca®, Bru-1, Cascade, Citra®, Eclipse®, El Dorado®, Galaxy®, Mosaic®, and Vic Secret®.

Aromahop®

Aromahop provides an economical means to deliver light-stable, variety nonspecific, hop aroma to beer. Made by removing alpha-acids and most of the beta-acids from hop extract, Aromahop can be used for many purposes: it’s a cost-effective way to add back hop aroma to light-stable beers or traditionally hopped beers when added late in the boil, or it can help knock down foam and improve efficiency when added early in the brew kettle.

PHA® FLAVOR AND AROMA PRODUCTS

Completely soluble and free of alpha-acids, PHA products offer a versatile flavor and aroma palette and a great complement to traditional kettle additions. Extracted and distilled from hope cones. Available in: PHA® Classics, PHA® Topnotes, and NEW! PHA® Water-Based.

WHERE TO BUY THE WORLD'S BEST HOPS.

John I. Haas works with select distribution partners to help brewers of every size find the hops and hops products they need, while always ensuring product quality and consistency. Explore our worldwide distributor network today to find a partner who’s right for you.