Euphorics Expanding: Five New Flavors Announced

The pursuit of flavor continues with five new varieties of Euphorics^™ from John I. Haas and Intrepid Brewing. Since its debut, Euphorics has changed the way brewers infuse vibrant hops- and botanical-derived flavors into their creations. This highly concentrated, water-soluble flavor and aroma product has become an essential tool for brewers seeking to add aroma in their beverages.

Now, we are thrilled to unveil five new additions to the Euphorics lineup, each designed to inspire and expand your brewing possibilities:

• Cloud Lime: a refreshing burst of fresh key lime and lime zest
• Hypnotropic: a blend of tropical fruit, cantaloupe, tart berry, and bubblegum
• Mango Mirage: juicy overripe mango, candied orange peel, and guava nectar notes
• Moonlit Dark Berry: mixed berry jam, grape soda, and hoppy diesel-like aromas
• Strawberry Surge: sweet strawberry, cherry juice, hibiscus, raspberry jam, and tangerine zest

These new flavors expand the options for versatile, easy-to-use flavor solutions that integrate seamlessly into the cold side without refermentation or product loss.

Ready to try Euphorics? Head to shop.johnihaas.com or reach out to your Haas sales rep to get your hands on all nine flavors, or try out our Euphorics beer recipe that debuted at CBC 2025 in Indianapolis below.

Get hands-on and try our recipe

For the 2025 Craft Brewers Conference, our Brewing Solutions team put together a fruit-forward pale ale that balances delicate peach-mango notes from Krush^® alongside blueberry and citrus from Mosaic^® with even more berry and mango and a hint of zesty lime from three varieties of Euphorics. We consider this beer a showcase of the potent fruit flavors that Euphorics can bring to your beer.

Brewing Solutions Specialist Alejandro Cortés González shared the recipe and added, “the combination of Sensory Plus-selected LupoMAX^® hops and three different Euphorics varieties yield layer upon layer of flavor including mixed berry jam, overripe mango juice, bright lime zest, tangerine flesh and diesel-forward cannabis. This recipe is a great way to experience how several Euphorics flavors can work together to build something really complex and delicious.”

CBC 2025 Euphorics Pale Ale Recipe:

Original Gravity: 15°P
Final Gravity: 2.7°P
ABV: 6.6%
IBU: 35

Grain Bill:
• 56% Great Western 2-row malt
• 43% Great Western Northwest Pale Ale malt
• 1% Weyermann Acidulated Malt

Mash Schedule:
• 122°F (50°C) – 20 min
• 144°F (62°C) – 20 min
• 162°F (72°C) – 20 min
Mash out at 172°F (78°C)

Hot-side Hop Additions:
• Target 15 BUs Columbus LupoMAX – First wort
• Target 10 BUs Mosaic LupoMAX – Whirlpool
• Target 10 BUs Krush LupoMAX – Whirlpool

Cold-side Additions:
Dry hopping at the end of primary fermentation:
• 1.25 lb/bbl Mosaic LupoMAX
• 1.25 lb/bbl Krush LupoMAX

Euphorics addition – after dry hopping, during cold conditioning:
• 3 mL/bbl Moonlit Dark Berry
• 3 mL/bbl Mango Mirage
• 1 mL/bbl Cloud Lime

Fermentation:
Chico ale yeast

Grab another recipe—check out our Euphorics Peachy Keen Hazy Pale Ale.