With more than 100 years of experience in the hop fields of the Yakima Valley, in the lab, on the brewhouse floor, and shoulder to shoulder with our valued customers, partners, and friends, we’re ready to work with you to change the way the world thinks about hops. Join us at CBC to learn what we’ve been up to, share the latest insights, and discover exciting new ways we can help you create your next great beverage.
Get up to speed on the latest in advanced brewing products. Unlock brewhouse efficiency, inspire creativity, or enhance product experience with five new Euphorics™ flavors and the latest advancements of hop-based solutions from the BarthHaas portfolio including Prysma®, Incognito®, Spectrum, and Flex®.
Haas provides brewers with access to the world’s most extensive and finest portfolio of hop varieties through Haas. Visit our booth to connect with our family of global hop suppliers and get your hands on samples of the greatest American hops, including LupoMAX® and LupoCORE™ enhanced pellets, plus legendary Australian hop varieties and the best traditional European hops.
Meet with our Brewing Solutions team, a world-class group of brewers, sensory scientists, and product specialists dedicated to helping brewers innovate, optimize, and create exceptional beers. Get answers to your brewhouse quandaries, learn how to get involved in product trials, and share your recipe ideas to maximize the potential of your hops and hop products.
Explore our network of hop suppliers from around the globe and learn how to get your hands on the finest hops worldwide. Whether you produce 200 or 200,000 barrels each year at your brewery in Reading, PA or Reading, England, Haas has the products and solutions that fit your needs.
Come meet the Haas brewery team and try beers made to showcase our hops and hop products. Jeff Barnes and Max Snider will be on hand to talk all things brewing! This year we’re bringing eight beers made in-house at the Haas Innovations Brewery, plus collaboration beers from brewers like Stoneface Brewing Co., Wallenpaupack Brewing Company, Broad Street Brewing, RaR Brewing, Tröegs Independent Brewing, and more.
Join Rikki Welz and Amanda Hoisington from our sensory team in the Rub ‘N Sniff station, featuring classic hops and your new undiscovered favorites! From American juggernauts like Citra® and Mosaic® to classic noble hops and the latest from HPA: Luna®. We'll also have samples available of the MJF blend—it's not too late to support a great cause!
