Thank you to all the brewers who stopped by our booth to see what we’ve been up to and discover exciting new ways Haas can help you create your next great beverage.
Brewers got information on the latest in advanced brewing products from Haas and our partners to unlock brewhouse efficiency, inspire creativity, and enhance product experience. They learned about the newest Euphorics™ flavors and the latest advancements of hop-based solutions from the BarthHaas portfolio including Incognito®, LupoMax®, Spectrum, and Flex®.
Haas provides brewers with access to the world’s most extensive and finest portfolio of hop varieties through Haas. At our booth, brewers learned about our family of global hop suppliers and had the opportunity to rub and sniff samples of the greatest American hops, legendary Australian varieties, and the best traditional European hops.
Brewers met with our Brewing Solutions team, a world-class group of brewers, sensory scientists, and product specialists dedicated to helping brewers innovate, optimize, and create exceptional beers. We discussed product trials and shared ideas about recipe development that can maximize the potential of hops and hop products.
Brewers got the opportunity to explore our network of hop suppliers from around the globe and learn how to get their hands on the finest hops worldwide. Whether you produce 200 or 200,000 barrels each year at your brewery in Valparaiso, Indiana or Valparaíso, Chile, Haas has the products and solutions that fit your needs.
Jeff Barnes and Max Snider from the Haas brewery team were in the booth to talk all things brewing! In 2025 we brought six beers made in-house at the Haas Innovations Brewery, alongside two very special collaborations: Yay, Space! IPA from Cloudburst Brewing featuring Galaxy® hops, and an IPA featuring our brand-new MJF hop blend, brewed by Two Locals Brewing Company.
Rikki Welz and Amanda Hoisington from our sensory team were in the Rub ‘N Sniff station, giving brewers the opportunity to experience classic hops and new undiscovered favorites. Our partners from BarthHaas highlighted German hops, and Hop Products Australia were there to showcase the newest arrivals from the 2025 Australian hop harvest. Every day brewers had the chance to meet members of the MJF board and scholarship awardees and check out the new MJF hop blend and our special collaboration brew with MJF awardee Richard Koilor of Two Locals Brewing.
