Craft Brewers Conference 2026: Haas Booth #1127

Haas is a proud sponsor of the 2026 Craft Brewers Conference and the World Beer Cup—the world’s largest and most prestigious beer competition. We look forward to seeing you in Philadelphia from April 20-22, 2026 at booth #1127.

Grow the future of brewing with Haas and our industry partners.

With more than 100 years of experience in the hop fields of the Yakima Valley, in the lab, on the brewhouse floor, and shoulder to shoulder with our valued customers, partners, and friends, we’re ready to work with you to change the way the world thinks about hops. Join us at CBC to learn what we’ve been up to, share the latest insights, and discover exciting new ways we can help you create your next great beverage.

Advanced Hop Products

Get up to speed on the latest in advanced brewing products. Unlock brewhouse efficiency, inspire creativity, or enhance product experience with five new Euphorics™ flavors and the latest advancements of hop-based solutions from the BarthHaas portfolio including Prysma®, Incognito®, Spectrum, and Flex®.

World’s Finest Hops

Haas provides brewers with access to the world’s most extensive and finest portfolio of hop varieties through Haas. Visit our booth to connect with our family of global hop suppliers and get your hands on samples of the greatest American hops, including LupoMAX® and LupoCORE™ enhanced pellets, plus legendary Australian hop varieties and the best traditional European hops.

Brewing Solutions

Meet with our Brewing Solutions team, a world-class group of brewers, sensory scientists, and product specialists dedicated to helping brewers innovate, optimize, and create exceptional beers. Get answers to your brewhouse quandaries, learn how to get involved in product trials, and share your recipe ideas to maximize the potential of your hops and hop products.

Partners and Purchasing

Explore our network of hop suppliers from around the globe and learn how to get your hands on the finest hops worldwide. Whether you produce 200 or 200,000 barrels each year at your brewery in Reading, PA or Reading, England, Haas has the products and solutions that fit your needs.

CBC Booth Features

In-House & Collaboration Beers

Come meet the Haas brewery team and try beers made to showcase our hops and hop products. Jeff Barnes and Max Snider will be on hand to talk all things brewing! This year we’re bringing eight beers made in-house at the Haas Innovations Brewery, plus collaboration beers from brewers like Stoneface Brewing Co., Wallenpaupack Brewing Company, Broad Street Brewing, RaR Brewing, Tröegs Independent Brewing, and more.

Draft Beers

Rub ‘N Sniff Station

Join Rikki Welz and Amanda Hoisington from our sensory team in the Rub ‘N Sniff station, featuring classic hops and your new undiscovered favorites! From American juggernauts like Citra® and Mosaic® to classic noble hops and the latest from HPA: Luna®. We'll also have samples available of the MJF blend—it's not too late to support a great cause!

Hop Station

CBC 2026 EVENTS

Haas Hop Shop

Other Half Brewing Philadelphia Taproom

Monday, April 20 from 6-9pm

Serve up your 2026 CBC with the Haas Hop Shop crew!

We’re kicking off CBC week in style, and you’re invited! Join us at Other Half Philadelphia to experience the Haas Hop Shop, an exclusive pre-conference party hosted by the Haas crew. We’ve got a full menu of good vibes, great beer, and Philly-flavored goodies to kickstart your CBC week.

Join us for THE WORKS:

  • Official CBC 26 Haas Hop Shop Gear (get ’em while they last!)
  • Luna® by HPA launch party headquarters, with games, prizes, and more
  • A load-up of fine Philly beers + Haas Innovations Brewery creations
  • A smorgasbord of bites that made Philly famous
  • Hop-inspired gelato (yes, really!)
  • And even more surprises

This party is for brewers and friends of Haas who RSVP and bring their conference badge. Day-of registration will be available while tickets last, so don’t miss out!

RSVP Here >

European Beer Star/Brussels Beer Challenge Awards Reception

Grand Hall at Pennsylvania Convention Center

Tuesday, April 21, 2025 from 2:30-4:00PM

If your brewery won a medal at either the European Beer Star or Brussels Beer Challenge last year, you are cordially invited to join Luc de Raedemaeker (Brussels Beer Challenge) and Josef Schmidt (European Beer Star) alongside your fellow award winners for a stateside awards ceremony.

Haas is proud to partner with the European Beer Star and Brussels Beer Challenge in collaboration with Fermentis to host this event in recognition of your achievement. Winning breweries receive two complimentary tickets to the ceremony and reception—email marketing@johnihaas.com to RSVP.

 

Live from CBC: Craft Beer & Brewing Podcast Live!

Union Transfer

Monday, April 20th at 7:00PM

Haas is a proud partner of Craft Beer & Brewing’s Podcast Live! at CBC.

The conversations you tune into all year are going live! Join host Jamie Bogner for a special live recording of the Craft Beer & Brewing Podcast with some of the brewers shaping today’s industry — plus a few surprise guests you won’t see coming! Enjoy a lineup of incredible beers from Russian River Brewing Company alongside other amazing beer, all in a relaxed, high-energy setting.

Date & Time: Monday, April 20, 2026 | Welcome Reception at 7:00 PM | Podcast Starts at 7:30 PM
Location: Union Transfer | 1026 Spring Garden Street Philadelphia, PA 19123

Register here >

See you in Philly!