EXPERIENCE LUPOMAX®
LupoMAX is a highly consistent, concentrated lupulin pellet designed to deliver optimized hop flavor. Standardization of lupulin content delivers true-to-type hop flavor and reliable brewing performance.
Available in: Amarillo®, Azacca®, BRU-1™, Cascade, Cashmere, Centennial, Chinook, Citra®, Columbus, Ekuanot®, El Dorado®, HBC 1019, Idaho 7™, Krush™, Mosaic®, Sabro®, and Talus®.
BIGGER, BOLDER, BRIGHTER.
“The reduced vegetative matter of LupoMAX pellets gives me a clean hop flavor and really saves on beer loss, too. It can be used at any stage in the brewing process, but it really shines where flavor intensity and reducing beer loss matter most, like dry hopping.”
Virgil McDonald
Head Brewmaster
John I. Haas Innovations Brewery
CONSISTENT CONCENTRATION
We designed LupoMAX to deliver optimized hop flavor. By reducing the vegetative matter, this pellet provides cleaner, more intense hop flavor without undesirable grassy, astringent flavors.
LESS LOSS MEANS MORE TO SELL
Sustainability is important to us, just like it is to you. With LupoMAX you use less hops to make more beer, so it saves on shipping, storage, and brewery handling. Plus, less solids means less waste—and more beer to sell.
TRUE-TO-TYPE HOP FLAVOR
Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LupoMAX pellets delivers consistent, true-to-type hop flavors, year after year. Sensory Plus is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.
RELIABLE BREWING PERFORMANCE
Experimenting is fun, but reliability matters. Why waste time reworking a perfect recipe just because of an inconsistent product? That’s why we developed LupoMAX, designed with targeted specifications so that you can have reliable brewing performance, every time.
GET TO KNOW LUPOMAX
Read about Equilibrium Brewery's experience with LupoMAX.
Hear what they’re saying about LupoMAX.
Read one brewer's experiment to compare the 2019 Mosaic LupoMAX to 2020.
READY TO TRY LUPOMAX?
Contact us for more information about LupoMAX, along with more than 80 hop varieties and hop products available from John I. Haas.