MAXIMUM IMPACT, MINIMAL LOSS.
LupoMAX is a highly concentrated lupulin pellet that helps brewers do more with every batch: bigger flavor, greater efficiency, and more dependable results. When it comes to pure pellet performance, LupoMAX sets the standard for enhanced hop expression, reduced process loss, and improved brewhouse efficiency for brewers around the world.
Available in: Amarillo®, Azacca®, BRU-1™, Cascade, Cashmere, Centennial, Chinook, Citra®, Columbus, Dolcita ™ HBC 1019 c.v., Ekuanot®, El Dorado®, Idaho 7™, Krush®, Mosaic®, Sabro®, and Talus®.
BIGGER, BOLDER, BRIGHTER.
“The reduced vegetative matter of LupoMAX pellets gives me a clean hop flavor and really saves on beer loss, too. It can be used at any stage in the brewing process, but it really shines where flavor intensity and reducing beer loss matter most, like dry hopping.”
Virgil McDonald
Head Brewmaster
John I. Haas Innovations Brewery
HIGHER CONCENTRATION, HIGHER IMPACT
LupoMAX pellets offer concentrated lupulin with significantly reduced vegetative matter, providing up to 50% greater flavor intensity per pound compared to traditional T90 pellets. The result: higher yields, lower material costs, and increased sellable volume without compromising quality
STANDARDIZATION AND OPTIMIZATION
Ideal for whirlpool or dry hop additions, LupoMAX is designed to deliver consistent alpha acid levels and reliable flavor performance. This precision simplifies recipe management, supports predictable outcomes, and helps maintain product integrity from batch to batch.
LESS LOSS, MORE EFFICIENCY
With LupoMAX, you use less hops to make more beer, saving on shipping, storage, and brewery handling. Plus, less solids means less waste—and more beer to sell.
CONFIDENCE THROUGH CONSISTENCY
LupoMAX is developed using the Sensory Plus™ process, Haas’ proprietary approach that pairs sensory-driven hop selection with advanced technical analysis. This process ensures varietal fidelity and aroma impact across crop years and lots, offering unmatched consistency for brewers.
THE SCIENCE BEHIND CONSISTENCY
Sensory Plus™ is Haas' proprietary, multi-layered selection process combining expert sensory evaluation with advanced technical analysis. It’s how we ensure that hop products like LupoMAX and LupoCORE™ perform consistently in your brewhouse, batch after batch, year after year.
GET TO KNOW LUPOMAX
See all the features and benefits of LupoMAX.
Read about Equilibrium Brewery's experience with LupoMAX.
See what brewers are saying about LupoMAX.
Download the safety and technical data sheets for LupoMAX.
READY TO TRY LUPOMAX?
Buy now or contact your John I. Haas Sales Representative.