NEWS & EVENTS

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At the Craft Brewers Conference, America’s largest craft brewing industry gathering, John I. Haas, Inc. and the Barth-Haas Group introduced INCOGNITO, a breakthrough new flowable hop-flavoring product with worldwide implications on how great beer gets made.

Addressing a core conundrum of brewing hop-forward beer, INCOGNITO reduces process loss by up to 25 percent by enabling brewers to replace “thirsty,” wort-absorbing hop pellets with a 100 percent-hops-based liquid that is easy to pour at ambient temperatures. Easy to ship, store and pour, INCOGNITO also greatly reduces the amount of spent hops for disposal at the end of the brewing process, offering a sustainable, more environmentally-friendly brewing outcome.

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Today at the Craft Brewers Conference, America’s largest craft brewing industry gathering, John I. Haas, Inc. and the Barth-Haas Group introduced INCOGNITO™, a breakthrough new flowable hop-flavoring product with worldwide implications on how great beer gets made.

Addressing a core conundrum of brewing hop-forward beer, INCOGNITO reduces process loss by up to 25% by enabling brewers to replace “thirsty,” wort-absorbing hop pellets with a 100%-hops-based liquid that is easy to pour at ambient temperatures. Easy to ship, store, and pour, INCOGNITO also greatly reduces the amount of spent hops for disposal at the end of the brewing process, offering a sustainable, more environmentally-friendly brewing outcome…

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“While Mosaic hops are nothing new, the Incognito process efficiently extracts the aromatic lupulin from the plant material to offer new layers of flavor and aroma for us to play with.” – Ross Koenigs, Research and Development Brewer at New Belgium

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The Craft Brewers Conference and BrewExpo America® will take place in Denver, C.O., from April 8 – April 11, 2019. The conference will bring together professional brewers from around the world to share knowledge on the improvement of beer quality and performance, while enjoying craft brews.

John I. Haas, Inc. and the Barth-Haas Group will be at Booth #12093. We’ll have experimental hops to rub and sniff and some favorite hops from Europe at the booth. We will also be serving new experimental brews in flight-form every day and launching some new, exciting products at the CBC.

So if you’re in the neighborhood, be sure to visit us at Booth #12093. We look forward to seeing you there!

For more information visit craftbrewersconference.com