Partnership between Leading Global Hop Company and E-Commerce Sales Leader Increases Market Access to Hop Products.

YAKIMA, WASHINGTON, September 5, 2019 – John I. Haas, Inc., a leading supplier of hops and hop products, today announced it has made a strategic investment in Yakima Valley Hops, a leader in online direct-to-customer hop supply for brewers. The new strategic partnership provides Haas access to a proven online distribution channel to a growing base of home brewers and small craft brewers, while Yakima Valley Hops gains broad access to Haas’ world-renowned portfolio of innovative hops and hop products, including Citra®, Mosaic®, Galaxy™, BRU-1™, Sabro™ and INCOGNITO®.
Yakima Valley Hops is co-owned by Jeff Perkins and John Snyder of Yakima, Washington.
“We love what Jeff, John and their entire team have built at Yakima Valley Hops. We love their entrepreneurship, their attention to customer satisfaction and the passion they demonstrate for hops every day,” said Alex Barth, CEO of John I. Haas. “With this strategic investment, we want Yakima Valley Hops to have the financial resources and access to our portfolio of hops and hop products in order to accelerate their business growth. For Haas, this partnership instantly provides brand and product awareness of the Barth Haas Group to the home brewing market as well as an opportunity to participate in the online distribution channel to small craft brewers. It will also allow Haas to remain very focused on serving our current core customers and distribution partners.”
Jeff and John started as avid home brewers. They had difficulty sourcing hops and they realized this was an issue for other home brewers and many small craft brewers as well.  In 2012, they started Yakima Valley Hops in a garage selling on the internet. Today, Yakima Valley Hops sells online to over 40,000 home brewers and thousands of small craft breweries mainly in the United States. Through its direct to home brewers online business,, and its craft brewer focused online segment,, Yakima Valley Hops has emerged as an industry leader in e-commerce, providing convenient access to the most sought after hops and hop products online and delivered by express mail within days of the order.
“With this new strategic investment from, and partnership with, John I. Haas, we have an amazing opportunity to do more of what we love – bringing the best, most coveted hops and hop products from around the world to great home brewers and craft brewers conveniently and yet with a small company personal touch,” said Jeff Perkins, Co-Owner of Yakima Valley Hops.
“The best thing about this new relationship with John I. Haas is that they respect the customer-focused company culture we have here at Yakima Valley Hops. They admired our ability to engage our customers via blogs, videos, emails and of course a local walk-in retail store. They’ve encouraged us to think bigger, act faster, and reach more customers,” said John Snyder, Co-Owner of Yakima Valley Hops.
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About Yakima Valley Hops

Yakima Valley Hops is the E-Commerce leader in direct-to-customer hop supply selling to over 40,000 home brewers and thousands of craft breweries. Yakima Valley Hops works closely with many local suppliers in the Pacific Northwest to offer as many varieties of hops as possible, including the most-in-demand proprietary hops and the newest experimental hops. Yakima Valley Hops also sources from the best hop-growing regions around the world, including Australia, Germany, France, and New Zealand. Yakima Valley Hops continues to lead the industry with innovative ideas like its recently announced double-nitrogen-dosed can packaging. Retail hops, home brewing supplies, and Yakima Valley Hops merchandise are available at Wholesale hops may be purchased at
About John I. Haas

John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit:
Business Inquiries:
Yakima Valley Hops, LLC
John Snyder
Phone: +1 (509) 728-4458

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
Media Inquiries:
Dan Mees, Holland-Mark for John I. Haas
+1 (617) 201-9131



Award Spotlights Barth-Haas Group’s Sustained and Systematic Success Developing Innovative Products that Have Transformed the Global Brewing Industry

PAUL, MINNESOTA and YAKIMA, WASHINGTON, August 12, 2019 – Barth-Haas Group, the world’s leading supplier of hops, hop products and services, today announced it has been named a finalist for the Outstanding Corporate Innovator (OCI) Award by the Product Development and Management Association (PDMA). The annual OCI award recognizes sustained and quantifiable business results from new products and services. Past winners include Apple, BMW, FedEx, and Harley-Davidson.

“We are proud to be named a finalist for the prestigious OCI award by PDMA, a group singularly focused on excellence in the product development and management lifecycle,” said Alex Byelashov, VP of Innovations and Brewing Solutions at John I. Haas, Inc., a Barth-Haas Group company. “Innovation is in the DNA of the Barth-Haas Group, and whether you are enjoying one of the world’s major beer brands or a favorite craft brew, it is likely that products from Barth-Haas Group are part of the formulation.”

From its origins as Joh. Barth & Sohn in Germany in 1794, the Barth-Haas Group has transformed the breeding, cultivation, and processing of hops and hop products that are vital to the brewing industry. The company has evolved from a manufacturer and trader of hop bitterness commodity products to a recognized leader in refining hops to create and market innovative, industry-leading flavor and aroma products and customer solutions that enable brewers to create exceptional beers.

For example, as part of a unique joint hop breeding program, Barth-Haas Group has developed some of the world’s most highly prized proprietary hop varieties, including Citra®, Mosaic®, and Galaxy®, that sparked and continue to sustain the global craft-brewing revolution. And just this year, the company introduced INCOGNITO™, a breakthrough new flowable hop-flavoring product that delivers both enhanced beer flavor and process efficiency in the brewhouse.

“The OCI Award recognizes sustained innovation success linked to disciplined practices and processes,” said Suzanne Thompson, Chair, Outstanding Corporate Innovator Selection Committee, PDMA. “John I. Haas has impressed us with its innovation culture, ongoing investment in innovation – embodied by its world-class innovations center and research brewery in Yakima, WA – and clear innovation success that continues to impact the global brewing industry today.”

About PDMA and the OCI Award

Established in 1976, the Product Development and Management Association (PDMA) is a community of more than 2,000 members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA is the only organization that focuses on the unique set of integrated activities involved in the full lifecycle of product development and management, including innovation. The PDMA Outstanding Corporate Innovator Award is the only innovation award which recognizes sustained (five or more years) quantifiable business results from new products and services.

About Barth-Haas Group

Barth-Haas Group is the world’s leading supplier of hops, hop products, and services. The Group is family owned and is active on all continents. With offices in Germany, the United States, Australia, China and the United Kingdom, the Barth-Haas Group meets the needs of brewers, large and small, around the globe.

About John I. Haas

Haas is a leading vertically integrated hop grower, supplier, and breeder, with a world-class innovations center and research brewery located in North America. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers.



Business Inquiries:

Alex Byelashov
John I. Haas, Inc.
(509) 469-4014


Media Inquiries:

Dan Mees, Holland-Mark for John I. Haas, Inc.
(617) 201-9131


“Additional aroma acreage will continue to squeeze down the harvest window and place further pressure on existing harvesting infrastructure,” Pete Mahony, vice president of supply chain and purchasing for John I. Haas, Inc., Yakima, said in March.

Haas is a leading company in hop production, processing and research and development.



At the Craft Brewers Conference, America’s largest craft brewing industry gathering, John I. Haas, Inc. and the Barth-Haas Group introduced INCOGNITO, a breakthrough new flowable hop-flavoring product with worldwide implications on how great beer gets made.

Addressing a core conundrum of brewing hop-forward beer, INCOGNITO reduces process loss by up to 25 percent by enabling brewers to replace “thirsty,” wort-absorbing hop pellets with a 100 percent-hops-based liquid that is easy to pour at ambient temperatures. Easy to ship, store and pour, INCOGNITO also greatly reduces the amount of spent hops for disposal at the end of the brewing process, offering a sustainable, more environmentally-friendly brewing outcome.