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At the Craft Brewers Conference, America’s largest craft brewing industry gathering, John I. Haas, Inc. and the Barth-Haas Group introduced INCOGNITO, a breakthrough new flowable hop-flavoring product with worldwide implications on how great beer gets made.

Addressing a core conundrum of brewing hop-forward beer, INCOGNITO reduces process loss by up to 25 percent by enabling brewers to replace “thirsty,” wort-absorbing hop pellets with a 100 percent-hops-based liquid that is easy to pour at ambient temperatures. Easy to ship, store and pour, INCOGNITO also greatly reduces the amount of spent hops for disposal at the end of the brewing process, offering a sustainable, more environmentally-friendly brewing outcome.

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Today at the Craft Brewers Conference, America’s largest craft brewing industry gathering, John I. Haas, Inc. and the Barth-Haas Group introduced INCOGNITO™, a breakthrough new flowable hop-flavoring product with worldwide implications on how great beer gets made.

Addressing a core conundrum of brewing hop-forward beer, INCOGNITO reduces process loss by up to 25% by enabling brewers to replace “thirsty,” wort-absorbing hop pellets with a 100%-hops-based liquid that is easy to pour at ambient temperatures. Easy to ship, store, and pour, INCOGNITO also greatly reduces the amount of spent hops for disposal at the end of the brewing process, offering a sustainable, more environmentally-friendly brewing outcome…

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“While Mosaic hops are nothing new, the Incognito process efficiently extracts the aromatic lupulin from the plant material to offer new layers of flavor and aroma for us to play with.” – Ross Koenigs, Research and Development Brewer at New Belgium

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HPA’s Managing Director, Tim Lord, has overseen the unprecedented expansion. “It is important that HPA remains responsive to industry trends,” Lord said. “With the Australian Brewing Industry booming, the expansion will allow us to sustain supply locally, and go some distance toward fulfilling the global demand for our proprietary hops.”

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