THE HAAS BLOG

The Complexity of Hop Aroma

Apr 26, 2017 Tim Kostelecky

If you’re searching for a research topic that can keep you busy for an entire career, consider investigating hop aroma. Back in 1994, Morten Meilgaard, a pioneer in beer flavor descriptions, was quoted saying “…noble hop aroma is stil

JOHN I. HAAS AND BARTH-HAAS GROUP ANNOUNCE THE LAUNCH OF FLEX™ A flowable hop product that meets the brewing industry’s demand for increased profitability and sustainable practices. WASHINGTON D.C., April 5, 2017 – Continually striv

John I. Haas has a long, storied history developing new hop varieties, and in recent years, that experimentation has been conducted through the Hop Breeding Company (HBC), a joint venture between Haas and Select Botanicals. Today, HBC’s b

For those intimately involved with the hop industry, the most popular way to evaluate hop aroma is the tried-and-true “hand-rub and sniff” method. It’s certainly simple and utilitarian. Grab a sample of hops, rub vigorously and sniff

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