The Future of Hop Pellets Has Arrived: Introducing the Lupo Series™
LupoCORE™ is the modern standard for hop pellets, joining LupoMAX® in a series of advanced hop products that will revolutionize the way you brew.
Boxes and bags of hop pellets are a familiar sight in every modern brewery, providing a long-lasting, space-saving alternative to whole-cone hops for the past several decades. As an innovator in pellet technology, Haas helped set the stage for this evolution in efficiency and consistency to occur. Now, Haas is pushing the boundaries of brewing innovation with the Lupo Series: a next-generation portfolio of hop pellets engineered for consistency, efficiency, and flavor intensity.
You may already be familiar with LupoMAX®, Haas’ game-changing concentrated pellet. We’re adding another easy-to-use innovation to our lineup with LupoCORE™: the new modern standard for T90 hop pellets.
“This could be a game changer.”
Davide Salvalaio, Production Manager at Busa dei Briganti, Padova, Italy
At the heart of this evolution is Sensory Plus™, Haas’ proprietary sensory validation platform. Through continuous monitoring and standardized selection, Sensory Plus™ ensures each pellet delivers the same intended flavor impact—batch after batch, year after year.
How Sensory Plus works
The goal of Sensory Plus is to ensure consistency for both the chemical and sensory profiles of each hop variety. To achieve this, we use a four-step process to select and validate lots that precisely match each profile:
- Raw-material screening: Only the most promising lots of each variety move forward, based on sensory character and key analytical markers.
- Profiling: We use advanced technical analysis and aroma evaluation to define each crop’s unique sensory fingerprint.
- Product-specific lot selection: We select and blend hops to hit tight spec targets that match the profile of the previous year’s product (acids, total oil, etc.).
- Brewing validation: Final Sensory Plus blends are test-brewed and verified for real-world consistency before ever reaching your brewhouse.
The result? Hop pellets that brew the same way every time, with dialed-in sensory character, reduced variability, and maximum efficiency.
Choosing the right product for your needs
So how do the three key hop pellet formats compare—and when should you use each?
|
T90 PELLETS |
LupoCORE™ |
LupoMAX® |
|
|
Ideal user |
Broad usage; brewers of all sizes and capabilities |
Hop integrity & brewing efficiency for the traditionalist |
Maximized yield/efficiency and standardized performance for fast-paced production breweries |
|
Lupulin enrichment |
Standard |
Moderate (~15-20% more oils)
|
High (~40-50% more oils than T90) |
|
Vegetal matter reduction |
Minimal processing, full bract expression |
Partial (retains ~90% of cone material) |
Significant (less bract and polyphenols) |
|
Pellet form |
Industry standard |
Standard pellet, faster break-up |
Dense mini-pellet |
|
Hop creep potential |
Standard risk |
Reduced risk |
Minimized risk |
|
Best use case |
All brewing applications |
Dry hop with nuance; reliable hop expression |
IPA-centric breweries seeking increased yield & precision |
Traditional T90, LupoCORE, and LupoMAX pellets each serve a distinct role in any brewer’s toolkit. T90s are the industry standard—made from 100% hop material, they’re versatile, familiar, and deliver a broad, classic hop expression. LupoCORE takes that foundation and refines it: with reduced vegetative matter and enriched lupulin, it provides cleaner flavor, improved mouthfeel, and more consistent performance.
At the far end of the spectrum, LupoMAX is designed for maximum impact—concentrating hop oils and resins while minimizing plant material to deliver more flavor per pound.In short, LupoCORE balances traditional T90 reliability with increased efficiency and dispersion, and LupoMAX pushes intensity and efficiency to the highest level.
Lead the pack
Don’t miss your chance to experience the future of hop pellets. Contact your Haas sales representative for more details or visit LupoHops.com to request samples.
