Now available for spot purchase through Yakima Valley Hops. To discuss hop contracts, connect with your Haas Sales Representative, or Contact Us below.

PURPOSE-BRED FOR TOMORROW.
BUILT TO PERFORM TODAY.

Introducing TerraSurge™ HBC 1325 c.v. and TerraFlux™ HBC 682 c.v., the first varieties in the new Terra Alpha series from Hop Breeding Company. Terra Alpha Hops represents HBC’s long-term platform for high-alpha hop innovation. Inspired by the foundational role alpha hops play in brewing, the Terra line is built around sustainability, performance, and consistent, quality bitterness.


Limited prior crop years of Terra Alpha hops are now available, with crop year 2026 being harvested soon. Contact your Haas representative to learn more about availability for both spot purchases and contracting.

 
 



TerraSurge™ HBC 1325 c.v. Hops

Sweet Fruit

Sweet Fruit
Citrus

Citrus
Herbal

Herbal

Introducing TerraSurge™ HBC 1325 c.v., a new high-alpha hop from Hop Breeding Company bred for the demands of modern brewing. TerraSurge combines clean, dependable bittering performance with strong yields, pest and disease tolerance, and reduced water and fertilizer requirements, bringing efficiency and resilience together in one next-generation alpha variety.

OriginU.S.
Alpha Acid16.4 – 22.4%
TerraSurge Aroma Profile
TerraSurge Hops Field
“The most important thing—why brewers should care about Terra Surge and these new Terra Series Alpha—is stability and consistency. When you have consistent performance on the farm, that allows the entire operation to have stability on quality, pricing—you go down the line. Those things are critical, especially for alpha hops. And that also ties into sustainability. It’s not just a greenwashing or a buzzword. It’s true sustainability.” -Michael Ferguson

TerraFlux™ HBC 682 c.v. Hops

Floral

Floral
Herbal

Herbal
Sweet Fruit

Sweet Fruit

TerraFlux™ HBC 682 c.v. brings a proven high-alpha performer into the Terra Alpha Hops family under a new name from the Hop Breeding Company. With smooth, neutral bitterness, strong agronomics, excellent storage stability, and reliable performance from field to brewhouse, TerraFlux gives brewers a dependable foundation for consistent beer, batch after batch.

OriginU.S.
Alpha Acid14.4 – 22.6%
TerraFlux Aroma Profile
TerraFlux Hops Field

Modern alpha hops built for
the demands of modern brewing

Learn more from our Director of Hop Breeding, Michael Ferguson, in the video below.

Resources

Terra: The Future of Alpha

The future of alpha has arrived. Introducing Terra Alpha hops: consistent, quality bitterness, sustainably grown in the USA.

Learn More

Hop Breeding Company Announces Terra Alpha Hop Series

Hop Breeding Company, in conjunction with our partners John I. Haas and Yakima Chief Ranches, is thrilled to announce that the future of alpha… is Terra.

Learn More

Growing Stronger Hops: How Resilient Varieties Can Protect Brewing’s Future

Learn More Here

WHERE TO BUY THE WORLD’S BEST HOPS.

John I. Haas works with select distribution partners to help brewers of every size find the hops and hops products they need, while always ensuring product quality and consistency. Explore our worldwide distributor network today to find a partner who’s right for you.