Hop Breeding Company Introduces New Flavor Hop Sabro™


YAKIMA, WASHINGTON, April 23, 2018 – The Hop Breeding Company (HBC), a joint venture between John I. Haas, Inc. and Select Botanicals Group LLC, is excited to announce the release of the new proprietary hop Sabro™ brand HBC 438. Sabro is an intensely unique hop, notable for its complexity of fruity and citrus flavors, including distinct tangerine, coconut, tropical fruit, and stone fruit flavors, with hints of cedar, mint, and cream.

Sabro is a strongly expressive hop that translates its flavor incredibly well into beer, according to Virgil McDonald, Brewmaster at the Haas Innovations Brewery. “It gives a robust brewing performance with a versatility that lends itself to many styles, particularly hop-forward beers.”

Sabro’s exceptional flavor profile has its roots in its H. lupulus var. neomexicanus heritage. Indigenous to the American Southwest, the neomexicanus “wild hops” can be difficult to breed. However, HBC’s advanced breeding program, led by breeders Jason Perrault of Select Botanicals Group and Michael Ferguson of John I. Haas, successfully harnessed the properties of the neomexicanus heritage to create this new hop variety with an incredibly unique aroma and flavor profile.

“Sabro HBC 438 is the culmination of a two-decade-long breeding effort aimed at combining the uniqueness of neomexicanus genetics into a background with good agronomics and exceptional brewing qualities,” says Perrault. “It was a long process, but the results speak for themselves.”

Alex Barth, CEO of John I. Haas, agrees, “Aside from its wonderfully complex and unique flavor profile, we also love the fact that this new hop is more genetically diverse. If part of your heritage includes the desert and mountain environments of the Southwestern US, you have a strong survival spirit in your genes – the essence of sustainability.”

Sabro joins other HBC proprietary varieties Citra® brand HBC 394, Mosaic® brand HBC 369, Ekuanot™ brand HBC 366, and Loral® brand HBC 291. Mike Smith of Loftus Ranches and Select Botanicals Group says, “Together, Citra and Mosaic comprise almost 15% of hop acreage in the US. Brewers love using these hops for their consistency, high quality, and distinct flavor profiles. We at the HBC truly believe that Sabro will quickly become another brewer favorite, from the smallest local brewpubs to the large national brands.”

Beers brewed with Sabro can be sampled at the Craft Brewers Conference in Nashville next week, at both the John I. Haas booth #1112 and the Yakima Chief-Hopunion booth #824. For additional information, contact your Haas or YCH sales representative or email info@hopbreeding.com.

The Hop Breeding Company is a joint venture between John I. Haas, Inc. and Select Botanicals Group, with the mission to develop pest-resistant and disease-resistant hop varieties with strong commercial qualities. In addition to their commercialized brands Citra, Mosaic, Ekuanot, Loral, and the newly-released Sabro, the HBC is continually breeding new and exciting experimental hop varieties for brewers to test and provide feedback on. For more information, visit www.hopbreeding.com or email info@hopbreeding.com.


About John I. Haas
John I. Haas provides world-class hops, bittering products, flavor and aroma products, and innovative brewing solutions to the world’s best brewers. We are a proud member of the BarthHaas Group, a global network of family-owned hops farms, processors and distributors.

From the experimental fields to the Innovations Brewery, our pelletizing plant to your brew kettle, we believe close collaboration fuels your success as well as ours. Whether it’s ensuring your supply chain, improving brewing efficiency, helping you discover exciting hop flavors from around the world—or creating renowned hop products like INCOGNITO®, LUPOMAX® and FLEX®—HAAS is dedicated to helping you brew your best possible beer.

For more information please visit www.johnihaas.com.
Contact
John I. Haas
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com
www.johnihaas.com

Subscribe to our E-newsletter.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.

Contact us

LET'S TALK HOPS.

Thanks for coming to our website. If you don’t know where to start, this is a good place. Just fill out the form and we’ll get back to you right away. If you know who you want to talk to, just give us their name and we’ll have him or her get right back to you. If you need immediate help finding a hop, placing an order or making a reservation at the Innovations Brewery, give us a call at 1-509-469-4000.

INNOVATIONS CENTER

John I. Haas, Inc.
1600 River Road
Yakima, WA 98902
+1-509-469-4000

HEADQUARTERS

John I. Haas, Inc.
5185 MacArthur Blvd. N.W. Suite 300
Washington, DC 20016
+ 1-202-777-4800