BarthHaas at Drinktec 2022 Focus on Innovative Hop Beverages

Nuremberg, July 15 2022. At this year’s Drinktec, hop specialist BarthHaas is presenting some of the latest brewing trends, passionate craftsmanship and, of course, innovative hop products. The main attraction is the Inspiration Range, a line of beverages through which BarthHaas informs brewers and beverage makers about the latest trends and hopes to inspire them to create new beverages of their own. “We want to show that hops are not only important as a flavoring ingredient in beer, but that they can also play a significant role when it comes to new beverage concepts” explains Thomas Raiser, Head of Sales/Marketing and member of the management team of BarthHaas.

This year, the BarthHaas Brewing Solutions team have turned their attention to concepts beyond beer, and in Munich they are presenting four non-alcoholic beverages containing hops: Hop water, a low-calorie, carbonated soft drink with hop aroma, picks up on a current trend in the USA. Among other ingredients in this drink, BarthHaas uses its innovative hop product Spectrum. Its flavors go well with the natural botanicals sourced from herb specialist MartinBauer.

The second innovative concept that BarthHaas is bringing along to the trade show is its new hop tonic water. Unlike in traditional tonic water, the pleasant bitterness and interesting flavors are provided by hops instead of quinine. Another of the Brewing Solutions team’s creations is their kombucha, which features fruity and grassy aromas. This fermented tea drink is also flavored with hops.

Due to the growing demand for non-alcoholic beer, this category is equally indispensable in the Inspiration Range. The flavoring ingredients here are the BarthHaas hop products Spectrum and Incognito. The added botanicals mate and ginseng from MartinBauer make this drink an invigorating pick-me-up. The Brewing Solutions team are presenting the Inspiration Range in tutored tastings.

But the BarthHaas stand is also the right place for those interested in traditional beer brewing. This year, there’s a focus on two new products, Kettle Redi and HopHaze, that BarthHaas launched in July.

The BarthHaas stand is in Hall A5.440.


About BarthHaas

BarthHaas is one of the world’s leading suppliers of hop products and hop-related services. The family-owned company specializes in the creative and efficient use of hops and hop products. As visionaries, instigators and implementers of ideas, BarthHaas has been shaping the market surrounding a unique raw material for over 225 years.

Thomas Raiser
Director Sales & Marketing/Member of the Board of Directors
BarthHaas GmbH & Co. KG
Tel. +49 911 5489 115

About John I. Haas
John I. Haas provides world-class hops, bittering products, flavor and aroma products, and innovative brewing solutions to the world’s best brewers. We are a proud member of the BarthHaas Group, a global network of family-owned hops farms, processors and distributors.

From the experimental fields to the Innovations Brewery, our pelletizing plant to your brew kettle, we believe close collaboration fuels your success as well as ours. Whether it’s ensuring your supply chain, improving brewing efficiency, helping you discover exciting hop flavors from around the world—or creating renowned hop products like INCOGNITO®, LUPOMAX® and FLEX®—HAAS is dedicated to helping you brew your best possible beer.

For more information please visit
John I. Haas
Corrie Van Oostrum
Phone: +1 (509) 469-4052

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John I. Haas, Inc.
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