John I. Haas, Inc., is a sponsor of the World Beer Cup, last held on April 7-8, 2014, in Denver, Colorado. This event is held every other year in conjunction with the Craft Brewers Conference (CBC). The World Beer Cup Awards Ceremony will take place Friday, May 6, 2016 at the Philadelphia Convention Center in Pennsylvania.
Brewers throughout the world enter their best beers for judging at the World Beer Cup. The competition is open to professional breweries, and 4,754 beers from 1,403 breweries in 58 countries were entered in 2014 to compete for the coveted prizes.