Sabro™ brand HBC 438 features a neomexicanus heritage and exhibits an intoxicating and complex blend of fruity and citrus flavors.
YAKIMA, WASHINGTON, April 23, 2018 – The Hop Breeding Company (HBC), a joint venture between John I. Haas, Inc. and Select Botanicals Group LLC, is excited to announce the release of the new proprietary hop Sabro™ brand HBC 438. Sabro is an intensely unique hop, notable for its complexity of fruity and citrus flavors, including distinct tangerine, coconut, tropical fruit, and stone fruit flavors, with hints of cedar, mint, and cream.
Sabro is a strongly expressive hop that translates its flavor incredibly well into beer, according to Virgil McDonald, Brewmaster at the Haas Innovations Brewery. “It gives a robust brewing performance with a versatility that lends itself to many styles, particularly hop-forward beers.”
Sabro’s exceptional flavor profile has its roots in its H. lupulus var. neomexicanus heritage. Indigenous to the American Southwest, the neomexicanus “wild hops” can be difficult to breed. However, HBC’s advanced breeding program, led by breeders Jason Perrault of Select Botanicals Group and Michael Ferguson of John I. Haas, successfully harnessed the properties of the neomexicanus heritage to create this new hop variety with an incredibly unique aroma and flavor profile.
“Sabro HBC 438 is the culmination of a two-decade-long breeding effort aimed at combining the uniqueness of neomexicanus genetics into a background with good agronomics and exceptional brewing qualities,” says Perrault. “It was a long process, but the results speak for themselves.”
Alex Barth, CEO of John I. Haas, agrees, “Aside from its wonderfully complex and unique flavor profile, we also love the fact that this new hop is more genetically diverse. If part of your heritage includes the desert and mountain environments of the Southwestern US, you have a strong survival spirit in your genes – the essence of sustainability.”
Sabro joins other HBC proprietary varieties Citra® brand HBC 394, Mosaic® brand HBC 369, Ekuanot™ brand HBC 366, and Loral® brand HBC 291. Mike Smith of Loftus Ranches and Select Botanicals Group says, “Together, Citra and Mosaic comprise almost 15% of hop acreage in the US. Brewers love using these hops for their consistency, high quality, and distinct flavor profiles. We at the HBC truly believe that Sabro will quickly become another brewer favorite, from the smallest local brewpubs to the large national brands.”
Beers brewed with Sabro can be sampled at the Craft Brewers Conference in Nashville next week, at both the John I. Haas booth #1112 and the Yakima Chief-Hopunion booth #824. For additional information, contact your Haas or YCH sales representative or email email@example.com.
The Hop Breeding Company is a joint venture between John I. Haas, Inc. and Select Botanicals Group, with the mission to develop pest-resistant and disease-resistant hop varieties with strong commercial qualities. In addition to their commercialized brands Citra, Mosaic, Ekuanot, Loral, and the newly-released Sabro, the HBC is continually breeding new and exciting experimental hop varieties for brewers to test and provide feedback on. For more information, visit www.hopbreeding.com or email firstname.lastname@example.org.
FLEX,® the flowable bittering hop product from John I. Haas and Barth-haas Group, meets brewing industry’s demand for increased profitability and sustainable practices.
YAKIMA, WASHINGTON, April 16, 2018 – After years of intensive R&D, John I. Haas, Inc. and the Barth-Haas Group are proud to announce that the innovative bittering hop product FLEX is now available for worldwide sale and distribution.
FLEX is a 100% all-natural hop product crafted to be pourable at room temperature, and to provide brewing flexibility and improved brew house efficiency. Even though it’s made using sophisticated processing technology, FLEX is actually just like fresh-squeezed hops. It’s convenient, easy to dose and typically offers brewers better than 10% increase in alpha acids utilization, when compared to hop pellets.
“Wort that’s bittered with FLEX provides a very clean canvas for aroma hops” said Virgil McDonald, Head Brewmaster at the John I. Haas Innovations Brewery. “We’ve been working closely with a number of brewers on FLEX, and the beers we’ve tasted have this great bitterness that is really clean and bright when you compare it to most other bittering alternatives.”
A critically important aspect of FLEX is improving process utilization. Whole hops and hop pellets are mostly vegetal material, which acts like a sponge and can result in significant wort loss, especially in today’s hop-forward IPAs. FLEX is a pourable liquid, so there’s no process loss, no waste handling or disposal of spent hops. And unlike CO2 extracts, FLEX doesn’t need to be preheated or pre-mixed with other liquids before it’s added to the kettle.
“As the craft brewing industry grows more competitive, the demand for more profitable and sustainable brewing practices has increased,” said Dr. Alex Byelashov, Vice President of Innovations at John I. Haas. “FLEX is a simple-to-use product that was developed by listening to brewers and understanding what they need to improve quality and efficiency.”
“Brewing great beer is our passion and our commitment,” said Tim Matthews, Head of Brewing Operations at Oskar Blues Brewing Company. “We’re also focused on bringing greater efficiency into our entire brewing and production processes. FLEX enables us to deliver on our brewing and business-related goals. It’s a great product.”
Continually striving to provide innovative new products in the hops industry, John I. Haas and the Barth-Haas Group are excited to be able to offer FLEX to brewers worldwide. To learn more about the benefits and advantages of brewing with FLEX, contact Roy Johnson or visit johnihaas.com.
About John I. Haas
Haas is a leading vertically integrated hop grower, supplier, and breeder, with a world-class innovations center and research brewery located in North America. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. www.johnihaas.com
About Barth-Haas Group
Barth-Haas Group is the world’s leading supplier of hops, hop products, and services. The Group is family owned and is active on all continents. With offices in Germany, the United States, Australia, China and the United Kingdom, the Barth-Haas Group meets the needs of brewers, large and small, around the globe. www.BarthHaasGroup.com
With the release of Stone VirtuALE IPA, Stone Brewing’s senior innovation brewing manager, Jeremy Moynier, talks about their relationship with John I. Haas, Inc and their exploration into the world of experimental hop technology.
The Craft Brewers Conference and BrewExpo America® will take place in Nashville, T.N., from April 30-May 3, 2018. The conference will bring together professional brewers from around the world to share knowledge on the improvement of beer quality and performance, while enjoying craft brews.
John I. Haas, Inc. and the Barth-Haas Group will be at Booth #1112. We’ll have experimental hops to rub and sniff and some favorite hops from Europe at the booth. We will also be serving new experimental brews every day and launching some new, exciting products at the CBC.
So if you’re in the neighborhood, be sure to visit us at Booth #1112. We look forward to seeing you there!
For more information visit craftbrewersconference.com