YAKIMA, WASHINGTON, September 4, 2020 – John I. Haas, Inc. is excited to announce the commercial release of the new proprietary hop Talus™ brand HBC 692 c.v. Talus delivers big aromas of pink grapefruit, citrus rinds, dried roses, pine resin, tropical fruits and sage.
Talus’ impactful citrus, floral, wood and fruit aromas remain throughout the brewing process. “Its bold aroma translates to strong brewing performance, with a versatility that lends itself to many beer styles, particularly hop-forward beers” said Virgil McDonald, Brewmaster at HAAS® Innovation Brewery.
The Hop Breeding Company (HBC), a joint venture between Yakima Chief Ranches LLC and John I. Haas Inc., is making new proprietary hop Talus brand HBC 692 commercially available. Talus delivers big aromas of pink grapefruit, citrus rinds, dried roses, pine resin, tropical fruits and sage.
“John I. Haas introduced its latest breakthrough in hop-forward brewing innovation with LUPOMAX. The company’s new concentrated lupulin pellet reliably delivers the great hop flavors brewers and consumers crave while reducing beer loss. Designed with targeted specifications for reliable brewing performance, LUPOMAX is available in hop brands such as Citra, Mosaic, and SABRO, with more choices coming with the 2020 crop…”
LUPOMAX Delivers Consistent Lupulin Concentration for True-to-Type Hop Flavor, Enhanced Brewing Performance and Sustainability
YAKIMA, Wash., July 14, 2020 (GLOBE NEWSWIRE) — Today, John I. Haas, Inc., a world-leading hops supplier and innovator, introduced its latest breakthrough in hop-forward brewing innovation, LUPOMAX™. The company’s new concentrated lupulin pellet reliably delivers the great hop flavors brewers and consumers crave while reducing beer loss. Designed with targeted specifications for reliable brewing performance each and every time, LUPOMAX is available today in some of our most popular hop brands – Citra®, Mosaic®, and SABRO®, with more choices coming with the 2020 crop.
Backed by the John I. Haas Sensory Plus™ process, which combines sensory-based hop selection with advanced technical analysis and proprietary manufacturing process, LUPOMAX adds an invaluable solution to optimize hop flavors while reducing beer loss.
“Bigger, bolder, brighter! The reduced vegetative matter of LUPOMAX pellets gives me a clean hop flavor and really saves on beer loss, too. Can be used at any stage in the brewing process, but it really shines where flavor intensity and reducing beer loss matter most, like dry hopping,” said HAAS® Innovations Brewery Head Brewmaster, Virgil McDonald.
Today’s introduction of LUPOMAX builds on John I. Haas’ history of award-winning hop innovations, including its acclaimed releases of FLEX® and INCOGNITO®, which helped the company garner the 2020 Food Technology Industrial Achievement Award from the Institute of Food Technologists.
Learn more about LUPOMAX at johnihaas.com/lupomax.
About John I. Haas
John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the BarthHaas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.
John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052