NEWS & EVENTS

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Company’s FLEX® and INCOGNITO® Flowable Hops Products Celebrated for Taste and Process-Efficiency Innovation

CHICAGO and YAKIMA, Wash., May 20, 2020 (GLOBE NEWSWIRE) — Today John I. Haas, Inc., a world-leading hops supplier and innovator, announced it has won the 2020 Food Technology Industrial Achievement Award from the Institute of Food Technologists (IFT), a 17,000-member, global organization dedicated to advances in food science. The annual award honors companies and teams who have made a major technical contribution or significant advancement in the application of food science and technology. Prior winners of the award include Merck, ConAgra, Roche, and General Mills.

The IFT award recognizes John I. Haas for its innovations in hop-product development and delivery exemplified by its breakthrough flowable-hop products FLEX® and INCOGNITO®. Introduced in 2017, FLEX® re-wrote the rules of bittering and brewhouse efficiency via the industry’s first pourable bittering product. In 2019, INCOGNITO® broke the mold by delivering the exciting and distinct flavors craft brewers and consumers desire – in a pourable form factor – while dramatically reducing hop waste in the brewing process.

“Winning this award from the IFT is a major milestone for John I. Haas and tremendous recognition for our Yakima-based Innovation Center and Research Brewery and dedicated team of dreamers and doers, people who literally take an idea from the blackboard and put it into the glass of the best beers in the world,” said Alex Byelashov, VP of Innovations and Brewing Solutions at John I. Haas, Inc., a BarthHaas Group company. “At John I. Haas, we take the word ‘solution,’ to heart: brewers told us they needed alternative options for pelletized hops that could drive significant brewhouse efficiencies without compromising on great taste. With FLEX® and INCOGNITO®, we not only met the challenge, we revolutionized the industry.”

“Each year, the Institute of Food Technologists’ (IFT) Achievement Awards recognize an individual or team for remarkable contributions in research, applications, and service in the food science and technology industry,” said IFT President Pam Coleman. “We are pleased to announce the 17 recipients of the 2020 IFT Achievement Awards, including John I. Haas Company who received the Food Technology Industrial Achievement Award in celebration of their meaningful work to ensure our planet’s food system is safe, nutritious, and sustainable for all.”

John I. Haas, Inc. as part of the BarthHaas Group, whose origins date back to 1794, has transformed the breeding, cultivation, and processing of hops and hop products that are vital to the brewing industry. The Group has been instrumental in the development of some of the world’s most highly prized proprietary hops, including Citra®, Mosaic®, and Galaxy®, helping to spark and continue to sustain the global craft-brewing revolution. That history of innovation and transformation lives today in FLEX®, INCOGNITO®, and in the next breakthrough ahead at John I. Haas.

About John I. Haas
John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the BarthHaas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.

Contact:

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com

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FOR IMMEDIATE RELEASE

John I. Haas, Inc. and Urban South Brewery Join Forces on Release of
Two New Craft Brews: SWAB IPA and “Nothing is under Control” DIPA

Collaboration Began During 2019 Hop Harvest, Highlights Dedication to Hops Innovation, Craft Brew Creativity and Craftsmanship

HOUSTON, TEXAS and YAKIMA, WASHINGTON, April 27, 2020 – Today Urban South Brewery, whose mission is to inspire community and fellowship through the gospel of good beer, in partnership with John I. Haas, Inc., a world-leading hops supplier and innovator, proudly announced the immediate availability of two new flavorful craft brews: SWAB IPA and Nothing is Under Control DIPA.

Short for “Super Whirlpool Aroma Booster,” SWAB IPA uses John I. Haas’ INCOGNITO® flowable hop-flavoring product to create an aroma described as  “orange zest and peel jumping right out of the glass.”  The beer also features a flavor profile with a sweet, tropical undertone, containing just enough bitterness to make each sip refreshing.

For the new Nothing is Under Control Double IPA, Urban South tested an exclusive new hop product from John I. Haas, combining it with INCOGNITO SABRO. This combination unleashes an aroma profile that starts straight banana and moves to a floral character, driven by the mix of added raspberry and the coconut of the SABRO. The flavors are complex, spanning tart raspberry to coconut and pineapple, plus bitter hops, all balanced by a malt and banana sweetness for a tart finish that cleanses the palette.

“The creation stories of these two beers highlight what is possible when brewers and hop innovators share a sense of discovery, a passion for originality, and a collaborative drive to bring something new and beautiful to market,” said Dave Ohmer, General Manager and Brewer at Urban South – HTX. “What started as a conversation with the great John I. Haas team in Yakima during last year’s harvest turned into a six-month flavor journey – a great experience! – that brought us to our new IPA and DIPA.”

Added Micah Cawley, Midwest Regional Key Account Manager, at John I. Haas, “The Urban South Brewery team impressed us with their vision for their new craft brews and their dedication to working with us as we developed new products and combined others in new ways to realize the aroma and flavor profiles they were after. Anyone who thinks of hops as just a commodity doesn’t understand the value-add of teaming with a truly collaborative hops partner in breaking down flavor walls and producing breakthrough craft beers.”

Along with its flagship location in New Orleans, Urban South Brewery recently opened a new R&D brewery and taproom in the great city of Houston, Texas, where the new brews will be prominently featured. Both beers are now canned and available. During city-wide closures for bars and restaurants, fans can pick up beer to-go from 12:00 p.m. to 7:00 p.m. daily, with the option to order in advance online. Urban South – HTX has also partnered with HopDrop Houston to provide a limited delivery service. To learn more, visit: https://urban-south-htx.myshopify.com/.

To learn more about the benefits and advantages of brewing with INCOGNITO and other John I. Haas hops and hop products, please call your John I. Haas representative, HAAS® product distributor, or visit johnihaas.com for more information.

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About Urban South Brewery

Founded in 2016, Urban South Brewery inspires community and fellowship through the gospel of good beer. With deep roots in Louisiana and a new satellite location in Texas, Urban South – HTX, the award-winning brewery is making its mark in the beer industry. Recent accolades include: 2020 Beer Army Awards (Gold and Silver), 2019 U.S. Beer Open Championships (Silver), 2019 Best of Craft Beer Awards (Bronze), 2019 Beer Army Awards (Gold and Silver), 2018 US Beer Open (Silver), 2018 Can Can Awards (Gold, Silver, Bronze) and 2018 Beer Army Awards (Gold). Urban South prides itself on being strong community partners, and – with a belief that beer is a family affair – the brewery features a family-friendly taproom. For more information, please visit www.UrbanSouthBrewery.com and follow on Instagram, Facebook and Twitter for all of the latest information on events and new releases. @urbansouthbeer @urbansouth_htx

About John I. Haas

John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the BarthHaas Group, HAAS has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.

Contact:

Urban South
Morgan Whitehouse
Phone: +1 (802) 373-4686
morgan@campbellconsulting.com

 

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com

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YAKIMA, Wash., Nov. 22, 2019 (GLOBE NEWSWIRE) — John I. Haas, Inc. (HAAS), a leading supplier of hops and hop products, is excited to announce its upcoming feature on a national cable television show, part of a series produced by How2Media Productions.

Selected to appear on “World’s Greatest!…”, HAAS will be included in a thirty-minute episode highlighting companies, products, places and people that make a significant difference in the way we live.

To show viewers why HAAS was selected as best in its category, How2Media sent a film crew to document hop harvest at HAAS Yakima Golding Farm in Toppenish, WA, in August 2019. The film crew also visited the HAAS Innovation Center and the HAAS Pellet and Warehouse Complex in Yakima, WA.

The episode explains HAAS’ field-to-glass focus on hops and hop products, complete with footage of local microbrewery, Single Hill Brewing in Yakima, WA.

“What makes us such a unique, amazing company, is we approach the market from the minds of our brewers,” said Alexander Barth, CEO, John I. Haas, Inc. “Not only do we provide quality hops, but we also work with our brewers in creating new flavors and new recipes for them to be successful in the marketplace.”

Watch John I. Haas on “World’s Greatest!…” Episode 282, airing November 25 and December 9 at 6:00 am ET and 6:00 am PT. To find your local cable channel listing, please visit: www.worldsgreatesttelevision.com/schedule-instructions/.

About World’s Greatest TV Show
World’s Greatest TV Show is a National Television Series that brings people, places and companies into the spotlight. Brought to you by the award-winning researchers and producers at How2Media Productions in Boynton Beach, Florida, World’s Greatest is currently in its 13th season and continues to surprise audiences with quality “edutainment” that entertains while it educates. For more information, please visit: www.worldsgreatesttelevision.com.

About Single Hill Brewing Company
With our proximity to farms – and being in the heart of Cascadian hop country – we commit ourselves to crafting outstanding beer with an emphasis on hop variety, flavor, and aroma. Single Hill Brewing Company brings together brewers, farmers, and the Yakima community in the heart of our Valley – where world-class beer gathers people from every corner to work, play, create, and grow. For more information, please visit: www.singlehillbrewing.com.

About John I. Haas
John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.

CONTACT

Business Inquiries:

How2Media Productions Inc.
Phone: +1 (561) 364-2648
https://worldsgreatesttelevision.com/contact/

Single Hill Brewing Company
Ty Paxton
Phone: +1 (509) 367-6756
ty@singlehillbrewing.com

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com

Media Inquiries:

Dan Mees, Holland-Mark for John I. Haas
Phone: +1 (617) 201-9131
dmees@holland-mark.com

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Partnership between Leading Global Hop Company and E-Commerce Sales Leader Increases Market Access to Hop Products.

YAKIMA, WASHINGTON, September 5, 2019 – John I. Haas, Inc., a leading supplier of hops and hop products, today announced it has made a strategic investment in Yakima Valley Hops, a leader in online direct-to-customer hop supply for brewers. The new strategic partnership provides Haas access to a proven online distribution channel to a growing base of home brewers and small craft brewers, while Yakima Valley Hops gains broad access to Haas’ world-renowned portfolio of innovative hops and hop products, including Citra®, Mosaic®, Galaxy™, BRU-1™, Sabro™ and INCOGNITO®.
 
Yakima Valley Hops is co-owned by Jeff Perkins and John Snyder of Yakima, Washington.
 
“We love what Jeff, John and their entire team have built at Yakima Valley Hops. We love their entrepreneurship, their attention to customer satisfaction and the passion they demonstrate for hops every day,” said Alex Barth, CEO of John I. Haas. “With this strategic investment, we want Yakima Valley Hops to have the financial resources and access to our portfolio of hops and hop products in order to accelerate their business growth. For Haas, this partnership instantly provides brand and product awareness of the Barth Haas Group to the home brewing market as well as an opportunity to participate in the online distribution channel to small craft brewers. It will also allow Haas to remain very focused on serving our current core customers and distribution partners.”
 
Jeff and John started as avid home brewers. They had difficulty sourcing hops and they realized this was an issue for other home brewers and many small craft brewers as well.  In 2012, they started Yakima Valley Hops in a garage selling on the internet. Today, Yakima Valley Hops sells online to over 40,000 home brewers and thousands of small craft breweries mainly in the United States. Through its direct to home brewers online business, YakimaValleyHops.com, and its craft brewer focused online segment, SpotHops.com, Yakima Valley Hops has emerged as an industry leader in e-commerce, providing convenient access to the most sought after hops and hop products online and delivered by express mail within days of the order.
 
“With this new strategic investment from, and partnership with, John I. Haas, we have an amazing opportunity to do more of what we love – bringing the best, most coveted hops and hop products from around the world to great home brewers and craft brewers conveniently and yet with a small company personal touch,” said Jeff Perkins, Co-Owner of Yakima Valley Hops.
 
“The best thing about this new relationship with John I. Haas is that they respect the customer-focused company culture we have here at Yakima Valley Hops. They admired our ability to engage our customers via blogs, videos, emails and of course a local walk-in retail store. They’ve encouraged us to think bigger, act faster, and reach more customers,” said John Snyder, Co-Owner of Yakima Valley Hops.
 
The transaction is subject to the satisfaction of customary closing conditions.
 
About Yakima Valley Hops

Yakima Valley Hops is the E-Commerce leader in direct-to-customer hop supply selling to over 40,000 home brewers and thousands of craft breweries. Yakima Valley Hops works closely with many local suppliers in the Pacific Northwest to offer as many varieties of hops as possible, including the most-in-demand proprietary hops and the newest experimental hops. Yakima Valley Hops also sources from the best hop-growing regions around the world, including Australia, Germany, France, and New Zealand. Yakima Valley Hops continues to lead the industry with innovative ideas like its recently announced double-nitrogen-dosed can packaging. Retail hops, home brewing supplies, and Yakima Valley Hops merchandise are available at YakimaValleyHops.com. Wholesale hops may be purchased at SpotHops.com.
 
About John I. Haas

John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.
 
Contact:
 
Business Inquiries:
 
Yakima Valley Hops, LLC
John Snyder
Phone: +1 (509) 728-4458
john@yakimavalleyhops.com

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com
 
Media Inquiries:
 
Dan Mees, Holland-Mark for John I. Haas
+1 (617) 201-9131
dmees@holland-mark.com