NEWS & EVENTS

news-icon

 

John I. Haas introduced its latest breakthrough in hop-forward brewing innovation with LUPOMAX. The company’s new concentrated lupulin pellet reliably delivers the great hop flavors brewers and consumers crave while reducing beer loss. Designed with targeted specifications for reliable brewing performance, LUPOMAX is available in hop brands such as Citra, Mosaic, and SABRO, with more choices coming with the 2020 crop…”

READ MORE

news-icon

 

FOR IMMEDIATE RELEASE

LUPOMAX Delivers Consistent Lupulin Concentration for True-to-Type Hop Flavor, Enhanced Brewing Performance and Sustainability

YAKIMA, Wash., July 14, 2020 (GLOBE NEWSWIRE) — Today, John I. Haas, Inc., a world-leading hops supplier and innovator, introduced its latest breakthrough in hop-forward brewing innovation, LUPOMAX™. The company’s new concentrated lupulin pellet reliably delivers the great hop flavors brewers and consumers crave while reducing beer loss. Designed with targeted specifications for reliable brewing performance each and every time, LUPOMAX is available today in some of our most popular hop brands – Citra®, Mosaic®, and SABRO®, with more choices coming with the 2020 crop.

Backed by the John I. Haas Sensory Plus™ process, which combines sensory-based hop selection with advanced technical analysis and proprietary manufacturing process, LUPOMAX adds an invaluable solution to optimize hop flavors while reducing beer loss.

“Bigger, bolder, brighter! The reduced vegetative matter of LUPOMAX pellets gives me a clean hop flavor and really saves on beer loss, too. Can be used at any stage in the brewing process, but it really shines where flavor intensity and reducing beer loss matter most, like dry hopping,” said HAAS® Innovations Brewery Head Brewmaster, Virgil McDonald.

Today’s introduction of LUPOMAX builds on John I. Haas’ history of award-winning hop innovations, including its acclaimed releases of FLEX® and INCOGNITO®, which helped the company garner the 2020 Food Technology Industrial Achievement Award from the Institute of Food Technologists.

Learn more about LUPOMAX at johnihaas.com/lupomax.

About John I. Haas
John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the BarthHaas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.

Contact:

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com

news-icon

 

Company’s FLEX® and INCOGNITO® Flowable Hops Products Celebrated for Taste and Process-Efficiency Innovation

CHICAGO, ILLINOIS and YAKIMA, WASHINGTON, May 20, 2020 – Today John I. Haas, Inc., a world-leading hops supplier and innovator, announced it has won the 2020 Food Technology Industrial Achievement Award from the Institute of Food Technologists (IFT), a 17,000-member, global organization dedicated to advances in food science. The annual award honors companies and teams who have made a major technical contribution or significant advancement in the application of food science and technology. Prior winners of the award include Merck, ConAgra, Roche, and General Mills.

The IFT award recognizes John I. Haas for its innovations in hop-product development and delivery exemplified by its breakthrough flowable-hop products FLEX® and INCOGNITO®. Introduced in 2017, FLEX® re-wrote the rules of bittering and brewhouse efficiency via the industry’s first pourable bittering product. In 2019, INCOGNITO® broke the mold by delivering the exciting and distinct flavors craft brewers and consumers desire – in a pourable form factor – while dramatically reducing hop waste in the brewing process.

“Winning this award from the IFT is a major milestone for John I. Haas and tremendous recognition for our Yakima-based Innovation Center and Research Brewery and dedicated team of dreamers and doers, people who literally take an idea from the blackboard and put it into the glass of the best beers in the world,” said Alex Byelashov, VP of Innovations and Brewing Solutions at John I. Haas, Inc., a BarthHaas Group company. “At John I. Haas, we take the word ‘solution,’ to heart: brewers told us they needed alternative options for pelletized hops that could drive significant brewhouse efficiencies without compromising on great taste. With FLEX® and INCOGNITO®, we not only met the challenge, we revolutionized the industry.”

“Each year, the Institute of Food Technologists’ (IFT) Achievement Awards recognize an individual or team for remarkable contributions in research, applications, and service in the food science and technology industry,” said IFT President Pam Coleman. “We are pleased to announce the 17 recipients of the 2020 IFT Achievement Awards, including John I. Haas Company who received the Food Technology Industrial Achievement Award in celebration of their meaningful work to ensure our planet’s food system is safe, nutritious, and sustainable for all.”

John I. Haas, Inc. as part of the BarthHaas Group, whose origins date back to 1794, has transformed the breeding, cultivation, and processing of hops and hop products that are vital to the brewing industry. The Group has been instrumental in the development of some of the world’s most highly prized proprietary hops, including Citra®, Mosaic®, and Galaxy®, helping to spark and continue to sustain the global craft-brewing revolution. That history of innovation and transformation lives today in FLEX®, INCOGNITO®, and in the next breakthrough ahead at John I. Haas.

###

About John I. Haas

John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the BarthHaas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.

Contact:

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com

 

 

news-icon

FOR IMMEDIATE RELEASE

John I. Haas, Inc. and Urban South Brewery Join Forces on Release of
Two New Craft Brews: SWAB IPA and “Nothing is under Control” DIPA

Collaboration Began During 2019 Hop Harvest, Highlights Dedication to Hops Innovation, Craft Brew Creativity and Craftsmanship

HOUSTON, TEXAS and YAKIMA, WASHINGTON, April 27, 2020 – Today Urban South Brewery, whose mission is to inspire community and fellowship through the gospel of good beer, in partnership with John I. Haas, Inc., a world-leading hops supplier and innovator, proudly announced the immediate availability of two new flavorful craft brews: SWAB IPA and Nothing is Under Control DIPA.

Short for “Super Whirlpool Aroma Booster,” SWAB IPA uses John I. Haas’ INCOGNITO® flowable hop-flavoring product to create an aroma described as  “orange zest and peel jumping right out of the glass.”  The beer also features a flavor profile with a sweet, tropical undertone, containing just enough bitterness to make each sip refreshing.

For the new Nothing is Under Control Double IPA, Urban South tested an exclusive new hop product from John I. Haas, combining it with INCOGNITO SABRO. This combination unleashes an aroma profile that starts straight banana and moves to a floral character, driven by the mix of added raspberry and the coconut of the SABRO. The flavors are complex, spanning tart raspberry to coconut and pineapple, plus bitter hops, all balanced by a malt and banana sweetness for a tart finish that cleanses the palette.

“The creation stories of these two beers highlight what is possible when brewers and hop innovators share a sense of discovery, a passion for originality, and a collaborative drive to bring something new and beautiful to market,” said Dave Ohmer, General Manager and Brewer at Urban South – HTX. “What started as a conversation with the great John I. Haas team in Yakima during last year’s harvest turned into a six-month flavor journey – a great experience! – that brought us to our new IPA and DIPA.”

Added Micah Cawley, Midwest Regional Key Account Manager, at John I. Haas, “The Urban South Brewery team impressed us with their vision for their new craft brews and their dedication to working with us as we developed new products and combined others in new ways to realize the aroma and flavor profiles they were after. Anyone who thinks of hops as just a commodity doesn’t understand the value-add of teaming with a truly collaborative hops partner in breaking down flavor walls and producing breakthrough craft beers.”

Along with its flagship location in New Orleans, Urban South Brewery recently opened a new R&D brewery and taproom in the great city of Houston, Texas, where the new brews will be prominently featured. Both beers are now canned and available. During city-wide closures for bars and restaurants, fans can pick up beer to-go from 12:00 p.m. to 7:00 p.m. daily, with the option to order in advance online. Urban South – HTX has also partnered with HopDrop Houston to provide a limited delivery service. To learn more, visit: https://urban-south-htx.myshopify.com/.

To learn more about the benefits and advantages of brewing with INCOGNITO and other John I. Haas hops and hop products, please call your John I. Haas representative, HAAS® product distributor, or visit johnihaas.com for more information.

###

About Urban South Brewery

Founded in 2016, Urban South Brewery inspires community and fellowship through the gospel of good beer. With deep roots in Louisiana and a new satellite location in Texas, Urban South – HTX, the award-winning brewery is making its mark in the beer industry. Recent accolades include: 2020 Beer Army Awards (Gold and Silver), 2019 U.S. Beer Open Championships (Silver), 2019 Best of Craft Beer Awards (Bronze), 2019 Beer Army Awards (Gold and Silver), 2018 US Beer Open (Silver), 2018 Can Can Awards (Gold, Silver, Bronze) and 2018 Beer Army Awards (Gold). Urban South prides itself on being strong community partners, and – with a belief that beer is a family affair – the brewery features a family-friendly taproom. For more information, please visit www.UrbanSouthBrewery.com and follow on Instagram, Facebook and Twitter for all of the latest information on events and new releases. @urbansouthbeer @urbansouth_htx

About John I. Haas

John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima, WA. As a member of the BarthHaas Group, HAAS has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers. For more information, please visit: www.johnihaas.com.

Contact:

Urban South
Morgan Whitehouse
Phone: +1 (802) 373-4686
morgan@campbellconsulting.com

 

John I. Haas, Inc.
Corrie Van Oostrum
Phone: +1 (509) 469-4052
corrie.vanoostrum@johnihaas.com