Whether you’re a brewer on the rise or a seasoned pro, Haas Hops Academy gives you the tools, knowledge, and hands-on experience to turn great ideas into exceptional brews. Sharpen your expertise, refine your hop selection skills, and inspire your next great brew.
Our industry is as much about beer as it is about connecting with the larger brewing community. Share a pint, swap stories, and spark ideas with hop experts and fellow brewers during one of our sessions in Yakima or a bit closer to home.
Held annually during the excitement of harvest season, this flagship four-hour event brings you into the heart of hop country for a hands-on learning experience like no other. Explore the Haas Innovation Center, learn from our brewing solutions experts, and enjoy enlightening discussions around hops and brewing. Activities include:
Sensory Training
Learn how to evaluate hop aroma and beer flavor like a pro using our proprietary aroma standards and sensory protocols.
Quality Assessment & Mock Selection
Discover the basics of whole cone hop quality, then use data and selection targets as you engage in a mock selection activity.
Hops Academy Beer Dinner*
While you’re in town, join us on Saturday, September 20 for a curated culinary experience that pairs expertly crafted dishes with exclusive beers featuring Haas products.
*additional fees apply; details TBA
Early birds: use FreshHop for 10% off for a limited time
