Whether you’re a brewer on the rise or a seasoned pro, Haas Hops Academy gives you the tools, knowledge, and hands-on experience to turn great ideas into exceptional brews. Sharpen your expertise, refine your hop selection skills, and inspire your next great brew.
Our industry is as much about beer as it is about connecting with the larger brewing community. Share a pint, swap stories, and spark ideas with hop experts and fellow brewers during one of our sessions in Yakima or a bit closer to home.
Held annually during the excitement of harvest season, this flagship one-day event brings you into the heart of hop country for a hands-on learning experience like no other. Explore the Haas Innovation Center, learn from our brewing solutions experts, and enjoy enlightening discussions around hops and brewing. Activities include:
Sensory Training
Learn how to evaluate hop aroma and beer flavor like a pro using our proprietary aroma standards and sensory protocols.
Quality Assessment & Sensory Plus™ Deep Dive
Discover the basics of whole cone hop quality, then learn the ins and outs of the Haas Sensory Plus method.
Breeding and Agronomics
Learn from the Haas farm teams and discover how small changes make a big difference when it comes to growing beer's favorite ingredient.
Advanced Products
Ever wonder when to choose hop extracts over whole cone hops? Have any flowability concerns? Get the answers from our Brewing Solutions team.
Agenda subject to change
