If you’re on the lookout for exciting new hops varieties, you’re probably very familiar with the Hop Breeding Company (HBC), a joint venture between John I. Haas and Yakima Chief Ranches. HBC is a hop breeding company that has created s

Welcome back to our blog series, Celebrating Hop Flavors. Here, John I. Haas’ team of sensory experts takes time to explore some of the important, interesting and often unsung aspects of the hops’ flavor spectrum that are inspiring inno

Over the past few years, the craft beer landscape has undergone a seismic shift and industry growth trends have slowed after multiple years of double-digit volume gains. In the days of go-go growth, craft brewers could focus their efforts o

Welcome back to our newest blog series, Celebrating Hop Flavors. Here at John I. Haas, our team of sensory experts takes time to explore some of the important, interesting, and often unsung aspects of the hops’ flavor spectrum that are