Whether you’re a brewer on the rise or a seasoned pro, Haas Hops Academy gives you the tools, knowledge, and hands-on experience to turn great ideas into exceptional brews. Sharpen your expertise, refine your hop selection skills, and inspire your next great brew.
Our industry is as much about beer as it is about connecting with the larger brewing community. Share a pint, swap stories, and spark ideas with hop experts and fellow brewers during one of our sessions in Yakima or a bit closer to home.
Held annually during the excitement of harvest season, this flagship half-day event brings you into the heart of hop country for a hands-on learning experience like no other. Explore the HAAS Innovation Center, engage in mock selections, and enjoy enlightening discussions around hops and brewing. Activities include:
Sensory Training
Learn how to evaluate hop aroma and beer flavor like a pro using our proprietary aroma standards and sensory protocols.
Hops and Brewing Performance
Get into the how and why of modern hop products from Incognito® to LupoMAX® and how they impact flavor, efficiency, and consistency.
Hops Academy Beer Dinner*
While you’re in town, join us for a curated culinary experience that pairs expertly crafted dishes with exclusive beers featuring Haas products.
*Beer dinner date(s) TBA; additional fees apply
