Growing the Future of Brewing
Brewing is much more than a craft—it’s a journey of innovation, creativity, and discovery. We believe the future of brewing will be built on a foundation of bold ideas, breakthrough ingredients, and a shared passion for what’s possible.
We’ve been growing the future of brewing for more than 100 years. Not just in the hop fields of the Yakima Valley, but in the lab, on the brewhouse floor, and shoulder to shoulder with brewers, customers, partners, and friends. Whether it’s pioneering new hop varieties or developing cutting-edge brewing solutions, we’re on a mission to help brewers push the boundaries of flavor, efficiency, and sustainability.
The brewing industry has certainly changed as it has matured, consumer preferences have evolved, and economic uncertainty has grown. The challenges are real, but so are the opportunities.
For us, growing the future of brewing means helping brewers seize those opportunities by equipping them with the tools they need to create the kind of beverages that will reinvigorate markets and redefine industries.
The Future of Brewing is Exceptional Hops
From our home in the Pacific Northwest to our partners across Europe and Australia, we breed, grow, select, and process premium hops from around the world, giving you access to a diverse range of unique, high-quality varieties to craft your next great beer.
The Future of Brewing is Innovation
We co-founded the HBC in 2003, built the Haas Innovations Brewery in 2010, and recently introduced our Next Gen harvest selection process to support you, whether you’re serving your latest brew over the taproom bar or your distribution takes you across the country. Our commitment to discovering what’s next and sharing it with you is in our DNA.
The Future of Brewing is Beer and Beyond
Beer is our passion, but new and unique beverages fuel our excitement and ingenuity. Game-changing advanced hop products like Incognito® and LupoMAX® and entirely new flavor experiences like EuphoricsTM provide you with opportunities for experimentation and growth.
The Future of Brewing is Collaboration
Our Brewing Solutions Team consists of Brewmasters, Sensory Scientists, and Applications Specialists who are ready to collaborate and co-create as we exchange ideas, insights, and inspiration. Formal educational programs like Hops Academy, casual workshops, and technical support demonstrate our commitment to help brewers of all sizes engage drinkers in new ways. We are never further away than a call, text, or email.
The Future of Brewing is You
Without your heart, desire, and ingenuity this great industry won’t grow and prosper. Our commitment is to help fuel your imagination, support your experimentation and, ultimately, celebrate your success.
We all got into this business because of a shared passion for beer and the powerful and meaningful connections, camaraderie, and community we’ve been able to create. Let’s do more together. Let’s grow the future of brewing.
