Terra: The Future of Alpha
The future of alpha has arrived. Introducing Terra Alpha hops: consistent, quality bitterness, sustainably grown in the USA.
We are excited to announce the commercial release of TerraFlux™ HBC 682 c.v. and TerraSurge™ HBC 1325 c.v., two new alpha hop varieties cultivated to deliver efficient, dependable bittering performance alongside outstanding agronomic characteristics. Developed by the Hop Breeding Company (HBC), a joint venture between John I. Haas and Yakima Chief Ranches, these varieties were designed to give both brewers and growers practical solutions for a sustainable future.
While many modern hop varieties are celebrated for expressive aroma, TerraFlux and TerraSurge were developed with a different goal in mind: providing clean, consistent bitterness and reliable brewing performance. Their high bittering potential allows brewers to achieve target bitterness levels efficiently, making them valuable additions to a wide range of beer styles.
About TerraFlux
Beyond the brewhouse, both varieties stand out in the field. Strong agronomic performance—including high yields and strong disease and pest resistance—helps support a more reliable hop supply while improving efficiency throughout the production process. These traits make TerraFlux and TerraSurge attractive options for growers looking to maximize productivity without compromising quality.
About TerraSurge
Prior crop years of TerraFlux and TerraSurge are now available for purchase in varying quantities, and the newest crop year will be harvested in the coming weeks. Contact your Haas representative to learn more about availability for both spot purchases and contracting.
