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REVOLUTIONARY FLOWABLE HOP-FLAVORING PRODUCT INCOGNITO IS LIQUID VS SOLID

Apr 15, 2019

Today at the Craft Brewers Conference, America’s largest craft brewing industry gathering, John I. Haas, Inc. and the Barth-Haas Group introduced INCOGNITO™, a breakthrough new flowable hop-flavoring product with worldwide implications on how great beer gets made.

Addressing a core conundrum of brewing hop-forward beer, INCOGNITO reduces process loss by up to 25% by enabling brewers to replace “thirsty,” wort-absorbing hop pellets with a 100%-hops-based liquid that is easy to pour at ambient temperatures. Easy to ship, store, and pour, INCOGNITO also greatly reduces the amount of spent hops for disposal at the end of the brewing process, offering a sustainable, more environmentally-friendly brewing outcome…

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